How To Use List Builders To Explode Your Subscriber Base, Part 2.
You have joined ViralURL, taken the one time offer, now what?
It’s time to start sending your emails!
I have been using ViralURL since launch day and I will share my experiences with you now.
The first thing you have to enter is the email subject line. You can personalize both the subject line and the email itself.
Everything is about testing and tracking.
I have tried emailing with the name of the recipient at the end of the email, in the middle and at the beginning. I have gotten best results from using the recipients name at the beginning. I suggest you try them all and see what results you get. If your subject line is long, personalize it at the beginning otherwise the recipients name may be cut off when displayed in the their email client.
Use subject lines that are compelling and intriguing. Your subject line should be as short as possible. It has been proven that emails with subject lines less than 50 characters get a higher click through rate.
You should keep an email subject line swipe file. Later today, go look through your emails, see which subject lines grab your attention. Make a note of them. If they grab yours, they will grab others attention too.
Check out these winning subject lines, modify and adapt them for your own use.
Bob, will you test this?
Martin, do me a favour?
All bets are off, Sam.
Sarah, sorry you couldn’t make it.
Jim, seen this yet?
Remember this, Chris?
Frankly, Becky, I’m puzzled.
Before writing the actual body of your email, I will quickly touch on where you should and should not be sending your prospective subscribers to.
You should NOT send people directly to an affiliate site.
You must send them to your own squeeze page.
Get these random prospects on YOUR list.
If you need squeeze pages that convert at 70%, check out Affiliate Cash Secrets.
You can then send follow up emails time and time again.
The body copy of your email should be personalized with the recipients name, you can also personalize the copy, but don’t over do it.
Keep your body copy short, highlight the benefits of what you are selling, be it a product or your newsletter. Create curiosity with your copy, and your click through rate will be through the roof.
Your one and only aim is to get the recipient to click on that link, let the squeeze page actually do the selling (or should that be ‘capture the email address’?!).
Break up your copy into short paragraphs, no more than one or two sentences long. Insert your link, that you want clicked on, after each paragraph.
Use the PS to highlight the benefit one last time and include your link.
Continuously track and test your email subject line and body copy. If you don’t track your results, you won’t know what works for you and what doesn’t.
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