After the success of ViralURL.com and ViralFollowers.com, Colin Klinkert and Frank Bauer have done the figures and just put a bid in to purchase Twitter.com

Is this a great April fools joke that will spread virally over Twitter during the next 24 hours?

Probably the first of many April fools jokes that will be shared and retweeted on Twitter over the coming day.

Excellent marketing behind it though, watch and learn – I know I have.

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You have joined ViralURL, taken the one time offer, now what?

It’s time to start sending your emails!

I have been using ViralURL since launch day and I will share my experiences with you now.

The first thing you have to enter is the email subject line. You can personalize both the subject line and the email itself.

Everything is about testing and tracking.

I have tried emailing with the name of the recipient at the end of the email, in the middle and at the beginning. I have gotten best results from using the recipients name at the beginning. I suggest you try them all and see what results you get. If your subject line is long, personalize it at the beginning otherwise the recipients name may be cut off when displayed in the their email client.

Use subject lines that are compelling and intriguing. Your subject line should be as short as possible. It has been proven that emails with subject lines less than 50 characters get a higher click through rate.

You should keep an email subject line swipe file. Later today, go look through your emails, see which subject lines grab your attention. Make a note of them. If they grab yours, they will grab others attention too.

Check out these winning subject lines, modify and adapt them for your own use.

Bob, will you test this?
Martin, do me a favour?
All bets are off, Sam.
Sarah, sorry you couldn’t make it.
Jim, seen this yet?
Remember this, Chris?
Frankly, Becky, I’m puzzled.

Before writing the actual body of your email, I will quickly touch on where you should and should not be sending your prospective subscribers to.

You should NOT send people directly to an affiliate site.

You must send them to your own squeeze page.

Get these random prospects on YOUR list.

If you need squeeze pages that convert at 70%, check out Affiliate Cash Secrets.

You can then send follow up emails time and time again.

The body copy of your email should be personalized with the recipients name, you can also personalize the copy, but don’t over do it.

Keep your body copy short, highlight the benefits of what you are selling, be it a product or your newsletter. Create curiosity with your copy, and your click through rate will be through the roof.

Your one and only aim is to get the recipient to click on that link, let the squeeze page actually do the selling (or should that be ‘capture the email address’?!).

Break up your copy into short paragraphs, no more than one or two sentences long. Insert your link, that you want clicked on, after each paragraph.

Use the PS to highlight the benefit one last time and include your link.

Continuously track and test your email subject line and body copy. If you don’t track your results, you won’t know what works for you and what doesn’t.

List builders, when used properly, are a great way to increase the number of people on your list.

So how do you use a list builder properly?

For the moment I will talk exclusively about, what I have found to be the most responsive list builder, ViralURL.

Why is ViralURL the most responsive?

Because when you get an email, there is no indication that it came from ViralURL, either in the ‘from’ or in the subject line of the email.

When you initially sign up to become a member of a list builder, you are presented with a one time offer. This oto will be for an upgraded membership that will allow you to email x number of people every x number of days. With ViralURL the oto is to email 3000 people every 3 days and the cost is just $197.

If you don’t take the oto you are restricted to emailing only the downline that you have built up.

What are the most effective ways of building your downline?

If you have a list already, you should email them. If you use other list builders, send out an email. Post classified ads to Craigslist, USFreeads and any other classified sites that you know of. Use your referral id in your forum signatures, write articles for article directories and post on your blog.

One of the unique features that I really like about ViralURL is the fact that you can send different emails to your downline and the 3000 random members. You should send your ads and promo emails, at first, only to the random members. To your downline, you should send emails with help and advice on how they can grow their downlines. Once your downline has started growing on the third or fourth level, you can be pretty certain that your downline will continue to grow. If your downline appears to slow up, just send out some more helpful emails.

Part 2 will show you how to get your emails opened and how to maximize your click through rate.